Contactless Payments in Transport
A major report was published last month on the UK Transport Card Forum website by Working Group 22: Contactless Payments in Transport. I had the pleasure to chair this group over eighteen months and...
View ArticleIntroducing… Touché
Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working...
View ArticleLocation Based Marketing Using NFC – An Update
Before and since the launch of Touché (see http://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC...
View ArticleNFC Smart Ticketing With Real People
(Also posted on the touché website.) NFC is emerging as a strong contender for delivering a common, easy-to-use technology solution in the field of transport ticketing. While the technology...
View ArticleThe Future of Advertising
In the 20th century and prior, outdoor advertising was simple but hit-and-miss. You designed some posters, and decided where you wanted to put them. This decision would be based on a combination of...
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